I saw a video this week that inspired me. I have posted it on our website (How to Inspire Leadership). The video is 18 minutes but worth the time. It was a presentation given by Simon Sinek, an author and a member of the Rand Corporation. After watching the video I bought his book, Start with Why: (I put a link at the bottom of this blog). The video in the link above is basically a short highlight of the book.
You know how we think other people are smart because they say something that we agree with? Well, I think Sinek is smart. Sinek’s premise is that we follow, buy from, work for, and respect people that inspire us.
Inspiration trumps money.
Inspired people are loyal, will work longer hours, will travel farther to buy, and will wait in line over night for new releases of products (Hello Apple). People who inspire have passion; and passion that is shared well and communicated well shared inspires.
The book brings home, in a very clear manner, how employees and customers are motivated by inspirational people, people who understand the WHY of what they do and are able to communicate that to others. Martin Luther king had a dream. Romney had a 5 point plan. King became an historical Icon, Romney will become a foot note in history. People are inspired by dreams and passion, not plans.
My associates and friends will often see me with a small crooked smile of recognition and pleasure when I am in a meeting (Thanks Dad of that crooked smile). It happens at the moment my passion is piqued, my beliefs are validated, and when I become excited about a real estate deal, a proposition, a new client, a new project. I have called myself an immersion investor in the past; I could not be immersed without passion, and I cannot inspire without it either. (By the way, I wore that smile watching the video above).
In his book, Sinek asks that I identify my and my company’s beliefs: the “WHY” of our company. The “WHY” tells more about WHY someone would buy real estate from us or invest in property with us or indeed work for us rather than someone else. I sat down yesterday and began listing my core beliefs. I am going to work on the list some more and share it with you in a future post. I need to distill it into a simple passion statement. I will say this: Market America Realty and Investment Group attracts agents and clients that have a passion for real estate and appreciate the full involvement (immersion) that our team has and our ability to capitalize on the strengths of our individuals who work as a team to serve needs and solve problems. We are fanatical about technology and the free flow of information and the sharing of success. Our company’s culture is one of hard work coupled with persistence and hard play. We believe in the future of real estate as an investment and as a shore against inflation. We are passionate about the opportunity that this economy has for great value and future growth. We are dependent on long term relationships not short term profit.
Waht is your passion?